Facebook wants to take over the display advertising on its larger-than-life social network. In the process, it will stop using Microsoft (MSFT) to display the majority of advertising at what is becoming one of the most heavily-trafficked pieces of Internet real estate globally.

Is Microsoft angry? It should be -- every time the world's largest software company crafts some small way to try and compete with Internet advertising leader Google (GOOG), the rugs gets pulled from under it.

Quarterly reports continue to roll out this week, with results due from Allstate Corp. (ALL), Coca-Cola Co. (KO), Marriott International Inc. (MAR), Molson Coors Brewing Co. (TAP), New York Times Co. (NYT), Pepsico Inc. (PEP), Sprint Nextel Corp. (S), Viacom (VIA), Walt Disney Co. (DIS) and many others. Here's a look at a few of the companies that analysts surveyed by Thomson Reuters expect to be the biggest earnings gainers this week.

Analysts are looking for Coinstar Inc. (CSTR), which distributes coin-counting, DVD-rental, and other self-service kiosks, to report that its fourth-quarter earnings more than doubled from a year ago to $0.32 per share. Revenue for the three months that ended in December is expected to have jumped 26.1% to $329.2 million. The analysts' forecast for the full year calls for earnings of $0.94 per share (+46.8%) on $1.2 billion in revenue (+25.9%). Coinstar has beat earnings estimates in the past three quarters, by as much as six cents per share.

How are readers finding the news? Well, increasingly, the answer is Facebook. The social networking site, which boasts well over 350 million registered users, is now the fourth largest referral source of traffic to online news destinations. Almost a year ago, only 0.5% of traffic to news and media sites came from Facebook. Today, that level is 3.5%, according to data from Web analytics firm Experian Hitwise.

Only Google (GOOG), Yahoo! (YHOO) and MSN (MSFT) send more traffic to news sites. Google News, a subset of the search engine giant, failed to keep pace with Facebook, despite the fact that it exists specifically to send Internet users to media outlets. Only 1.39% of referrals came from this source.

You have to love Mark Cuban. The guy basically hasn't stopped chattering about tech and business since selling Broadcast.com to Yahoo! Inc. (YHOO) for billions at the height of the dotcom boom almost a decade ago. Although opinionated, much of what comes out of Cuban's mouth is prescient or garbage. The NBA aside, Cuban's latest foe is none other than Google Inc. (GOOG). The company that promises to "do no evil" is being called a "vampire" by the billionaire blabbermouth. How touching.

Internet search behemoth Google (GOOG) is looking for ways to help ward off cyberattacks, and it appears that they have turned to the National Security Agency (NSA).

According to the Washington Post, an agreement between the two is being finalized. The agreement would help Google with its recent "corporate espionage attack" that it believes originated in China. This attack targeted the company's computer networks. The alliance would help Google, and its users, from any future attacks.

The widely anticipated IPO for Tesla Motors is finally here. Based in Silicon Valley, the company designs and manufactures high-performance, fully electric cars. The investors include the co-founders of Google (GOOG), Larry Page and Sergey Brin, and the founder is Elon Musk, who helped create PayPal.

The company's first car, which came on the market in 2008, is the Tesla Roadster. It can go from zero to 60 MHP in 3.9 seconds -- without any tailpipe emissions. On a single charge, the car can also go 236 miles. However, the price tag comes to a hefty $109,000.

Roughly a third of all mobile users download ringtones and 40% change them on a frequent basis (according to a study from Ipsos MediaCT). More importantly, ringtones are a lucrative source of revenues for mobile carriers and content owners.

To keep up the innovation, the next phase in the market is actually video ringtones. And this is the focus of Vringo, which has filed to go public.

Microsoft (MSFT), the tech giant behind the Windows operating system, whose colleagues include Apple (AAPL), Google (GOOG), IBM (IBM), and Yahoo! (YHOO), issued Q2 numbers after the bell on Thursday. Revenues increased 14%, and diluted earnings per share went up well over 50% to 74 cents.

In terms of expectations, Earnings.com says 59 cents was the number to beat. Obviously, the company had no problem doing that. As the news outlets have been reporting, Windows 7 was the big driver of the quarter's success.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• American Express Co. (AXP) doubled its bottom line in Q4 while its provisions for losses fell.
• Blockbuster Inc. (BBI) warned of weakness in Q4 and lowered its guidance, sending shares lower.
• Coach Inc. (COH) better-than-expected Q2 earnings were accompanied by sales growth, but shares fell.
• Comerica Inc. (CMA) posted a smaller-than-expected Q4 loss, sending shares to a 52-week high.
• CSX Corp. (CSX) posted Q4 earnings that topped estimates but its revenue fell short of expectations.

Google (GOOG) proudly posted its fourth-quarter numbers on Thursday after the bell, probably assuming it would see a bid once the market digested its performance. But it didn't happen. Instead, the market sold the company on what I would call a very good report. Are you getting the feeling that the bullish sentiment on Wall Street is fading away?

The search giant, feared by both Microsoft (MSFT) and Yahoo! (YHOO), among others, said it made $6.79 per share on a non-GAAP basis. Which means management grew the bottom line by a more than respectable 33%. According to our earnings preview, the market was looking for $6.43.

A big player in the tech sector is ready to report today. Google (GOOG) will publish Q4 results later this afternoon. Traders and investors alike get super excited when the search behemoth tells the world how it's doing.

I think the company will show that it's doing quite well. According to Earnings.com, expectations peg the per-share profit at $6.43. If that number is hit, then the growth rate will be a solid 26% (last year at this time, Google made $5.10 per share). Of course, most people aren't interested in hitting the projected stat, they want management to rise above it and demonstrate true earnings power.

A new book, The Prince of Silicon Valley, chronicles the dealmaking of the IPO king of the 1990s: Frank Quattrone. He made a fortune as he helped more than 100 tech companies go public, which included marquee names like Cisco (CSCO), Netscape and Amazon.com (AMZN).

But those days seem quaint. In fact, the tech IPO market has been a backwater for the past decade, even though there have been some big deals -- like the offerings of Google (GOOG) and Salesforce.com (CRM).

The New York Times (NYT) has been struggling to figure out the web, which has led to a debate over whether to charge for electrons that has spanned years. Well, the Times seems likely to take the plunge, hoping to replicate the successes of the Financial Times and Wall Street Journal ... except, of course, that the Wall Street Journal is famous for not really delivering profits. Fortunately, the new pay wall is expected to look more like the Financial Times than the Wall Street Journal. The New York Times is considering a "metered" system. Visitors will be able to read a certain number of articles free before being required to subscribe.

A friend of Arthur Sulzberger, according to New York Magazine's Daily Intel, said that the final word could come in a few days, a sentiment corroborated by a newsroom source who said that the plan could be announced within weeks. Yet, plans need to be implemented, so it could take months for the Times to begin charging for content.

The German government recommends using browsers other than Internet Explorer until Microsoft Corp. (MSFT) provides a patch to fix a critical security flaw that allowed a cyber attack against Google Inc. (GOOG).

In a statement posted on its website, Germany's Federal Office for Information Security warned that attacks by hackers "cannot be fully prevented," even if users run Microsoft's browser in safe mode.

According to a published report in The Wall Street Journal , the Associated Press (AP) and Yahoo! (YHOO) are close to a deal that could drive up the price on AP stories distributed through Yahoo!'s news site.

The ever-popular "people familiar with the matter" told The Journal that the deal would include tighter restrictions, which would drive the price of the content higher. This deal could bring about a resolution in the "increasingly urgent issue in the media industry" of determining how news organizations and Internet outlets can co-exist. Some publishers feel that the Internet portals "unfairly profit from their work and cost them tens of millions of dollars in revenue."